Currently:

brand strategy for businesses in need of clarity

Research and analysis

Communications planning

Brand building

Previously 

Head of Strategy, McCANN DeLeMa Cyprus

Clients x Projects:

Coca-Cola, The Bank of Cyprus, BMW, epic, Carlsberg, Planty, Nicosia Mall, German Oncology Center, Truth Central

Guiding principles

Listen, hold space, withhold judgment, connect and communicate.

Anything and anyone can be a useful source of info.

Be simple and jargon-free.

Feed your curiosity - read everything, learn new stuff.