Currently:
brand strategy for businesses in need of clarity
Research and analysis
Communications planning
Brand building
Previously
Head of Strategy, McCANN DeLeMa Cyprus
Clients x Projects:
Coca-Cola, The Bank of Cyprus, BMW, epic, Carlsberg, Planty, Nicosia Mall, German Oncology Center, Truth Central
Guiding principles
Listen, hold space, withhold judgment, connect and communicate.
Anything and anyone can be a useful source of info.
Be simple and jargon-free.
Feed your curiosity - read everything, learn new stuff.